Most business owners already know something isn't working.
They just don't know where to start.
Should you redesign the website?
Invest in SEO or AI search?
Run advertising?
Replace the CRM or ERP?
Automate internal processes?
Or fix the customer experience first?
The wrong first step can cost months of work and thousands of dollars, usually spent on the right solution to the wrong problem.
The Strategic Session exists to find the right first step.
Strategic Session
A focused two- to three-hour working session, $500, where we look at your business as a whole: goals, customers, competitors, operations, and the digital systems that connect them. You leave knowing what to do first, what can wait, and what not to do at all.
If you move forward with a project, the session cost is fully credited toward it.
$500, credited toward the project within 30 days; extended session from $5,000
What we cover
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01.
Goals & Constraints
We start with where the business needs to go, what it can afford, and what success actually looks like in numbers.
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02.
How the Business Really Works
We trace how customers, orders, and information move through your company today, including the spreadsheets and workarounds nobody puts in a presentation.
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03.
Market & Competitors
We look at how competitors present themselves, and how customers, and increasingly AI assistants, compare you with them.
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04.
A Prioritized Roadmap
We finish with a clear order of moves: what to do first, what can wait, and what to drop.
Businesses We've Worked With
<p>Brands across jewelry, automotive, financial consulting, medical education, textiles, and interior design.</p>
How It Works
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Pre-Session Questionnaire
You answer a short questionnaire about your business, goals, and current challenges, so the session time goes to decisions, not introductions.
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2-3 Hour Live Session
We meet by video call. The founder is in every session, and depending on your questions we bring in the right specialist: M&A and valuation, marketing strategy, or engineering.
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Written Recommendations in 48 Hours
Within 48 hours you receive a written summary with prioritized recommendations and the reasoning behind each one.
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Quick Wins
We point out the improvements you can make right away, with little effort and no project needed.
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You Decide Next Steps
You leave with full clarity on whether and how to move forward, with us or without us.
What You'll Walk Away With
If we believe you don't need a new website, we'll tell you.
If your current system can be improved instead of replaced, we'll tell you.
If marketing isn't your biggest problem, we'll tell you that too.
Our job in this session isn't to sell services.
It's to help you make the right business decision.
A clear picture of what's holding your business back
A prioritized action plan with specific next steps
Confidence in where to invest your time and budget
Executive Summary
Growth Opportunities
Business Bottlenecks
Digital Priorities
Technology Recommendations
AI Opportunities
Automation Opportunities
Marketing Priorities
90-Day Roadmap
Budget Recommendations
Get a cost and timeline estimate
Pricing
$500, credited toward the project within 30 days; extended session from $5,000
All prices →Ask a question
Leave your contacts and we will contact you at a convenient time.
FAQ
How is the $500 credited toward my project?
If you move forward with any project within 30 days of the session, we deduct the full $500 from your first invoice.
Is this only for website projects?
No. The session covers your whole digital ecosystem: website, marketing, CRM and ERP, automation, AI, and how AI search presents your business.
Who runs the session?
Yevhen Borovoi, the founder of Peretz Agency, is in every session. Depending on your questions, he is joined by Valeriya Chumachenko on M&A, valuation, and exit readiness, by Iryna Nechaieva on marketing and social media strategy, or by our engineers on technical architecture.
In which languages can the session be held?
English, Russian, or Ukrainian.
What do I need to prepare?
Just fill out a short pre-session questionnaire. We will guide you through exactly what information is helpful.
What if you conclude we don't need a new website or system?
Then we tell you. Many sessions end with a recommendation to improve what already exists, fix a process, or start with something smaller. An honest answer is the point of the session.
Is the session held online?
Yes, by video call, which is how we work with clients in the United States, Ukraine, the Middle East, and Europe.
Do I have to commit to a project afterward?
Not at all. The session has no obligation: you are free to take the recommendations and use them with us, with another team, or on your own.
Why is the strategic session paid when many agencies offer a free first call?
Because most of the work happens before the call. We review your request, examine the website and its technical foundation, look at competitors and study the analytics you share, so the session time goes to testing hypotheses rather than to introductions. The fee also lets us recommend a smaller project, a different approach or no development at all, without needing a sale to pay for the conversation.
How is a strategic session different from a discovery phase?
A strategic session looks at the business as a whole and decides what to do first: two to three hours with the founder for $500, with written recommendations within 48 hours. A discovery phase prepares one specific product for development: two to four weeks, from $4,000, ending with requirements, a clickable prototype, an architecture description, a map of integrations and risks, a prioritised backlog with an estimate and a team plan. A session often ends with the advice to run discovery, or to skip it when the task is small and clear.
When do we need the extended strategic session instead of the standard one?
When the question does not fit into one session: a company with several brands, an online store connected to a warehouse and accounting, a business preparing for sale, or a rebrand of a company with decades of history. The extended session starts at $5,000. Our team spends several days studying the brand, the website, the systems, the data, the competitors and the market, then a full day with you and your team. You get a documented strategy, a sequence of steps and a priced plan.
Do we need a session for a single landing page or a small fix?
Usually not. A known bug, a routine content update or one landing page with a clear offer can be scoped in a short exchange, and we will not ask you to book a session for it. A landing page at Peretz Agency starts from $4,000. A session makes sense when the offer, the audience or the channel is still open, or when the page is part of a larger decision.
Can the session serve as a valuation or due diligence before a deal?
No. A strategic session is about decisions inside the business, not about what the business is worth. For a deal there are two separate formats led by Valeriya Chumachenko, who has more than ten years of experience in technology M&A: the Technical Due Diligence Session for buyers and investors ($1,500; a full review from $7,500) and the Exit and Succession Readiness Session for owners preparing to sell or hand over the business ($1,500; a preparation program from $5,000).
What exactly is in the written recommendations?
A summary of the discussion and a plan: the problem we found and the evidence for it, the order in which to tackle it with a 90-day roadmap, which parts need specialists and which your team or current developer can handle, and budget guidance for each step. Quick wins you can make right away are marked separately. Depending on the question, the plan also covers technology, AI and automation, and marketing priorities. It arrives within 48 hours of the session.
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