Fashion E-commerce for Seattle Brands
A clothing, footwear or accessories brand sells online only when the customer trusts the fit, sees the product properly on a phone and knows that a return will not turn into a fight. Most fashion purchases start on mobile, from an Instagram post, an ad or an email, and the store has a few seconds to show the right size, the real color and the delivery terms. PERETZ builds online stores for fashion brands and retailers in Seattle and across the US, with custom development on Laravel and a design that follows the brand instead of a template. To bring shoppers to each new collection and sale, we also run ads and social media for fashion brands.
E-commerce platforms
E-commerce platforms
SPEX
E-commerce platforms
Riccardo
E-commerce platforms
Sport-Discount
E-commerce platforms
U KNOW
Brand identity
U KNOW Store
E-commerce platforms
HEMST
What we build for fashion retail
- Catalog with variants. One product page per style with all sizes and colors, stock per variant, filters by size, color, material and season, and collections your team can assemble without a developer.
- Size selection. Size charts per brand or category, garment measurements in inches and centimeters, fit notes such as runs small or relaxed fit, and a back-in-stock alert when a size is sold out.
- Mobile-first checkout. Large photos with zoom, video, a short checkout, saved addresses and the payment methods your customers already use.
- Returns and exchanges. The return policy is visible on the product page and in the cart, an exchange for another size starts from the customer account, and the return status is always visible.
- Wholesale. Separate prices for B2B buyers, minimum order quantities, collection catalogs for buyers and orders that go straight to your CRM or ERP.
- Advertising campaigns for new collections, seasonal sales and restocks: Meta ads, including catalog ads built from your product feed, and Google search and Shopping ads, with orders tracked to each campaign.
- Social media management for fashion brands: a content plan around drops and seasons, posts, stories and reels with styling and fit details, and product tags that lead to the store. More on our social media marketing page.
- Ad banners and creatives for each collection and sale, made from your campaign photography and sized for Meta, Google, email and the store.
What matters in this industry
Photos and video do most of the selling, so pages have to load fast with heavy media. Product data has to stay consistent across the store, marketplaces and ads, otherwise a customer picks a size that is already gone. Seasonal drops and sales need landing pages and promo rules that the marketing team can launch on its own. For premium brands, authenticity and the story behind the material matter as much as the price, so product pages need room for fabric, origin and care details. We also plan SEO for categories and filters from the start, because a fashion catalog easily produces thousands of duplicate pages.
Fashion projects in our portfolio
Our experience in fashion retail includes these projects:
- Riccardo: a Ukrainian outerwear manufacturer, where e-commerce, wholesale, dropshipping and CRM work as one digital system.
- Sport Discount: a mobile-first rebuild after four years of fast feature shipping, with mobile at 76% of orders.
- HEMST: a fast, simple, conversion-focused online store for a growing brand of natural-material accessories.
- BAGS etc and SPEX: e-commerce websites for fashion retail.
- U KNOW Store: brand identity for a fashion retail store.
How we work
A project starts with a strategic session ($500, credited toward the project), where we agree on the catalog structure, integrations and launch priorities. Then come UX/UI design, development and launch, with every stage visible in the client portal. A custom online store starts from $25,000. After launch, e-commerce SEO helps categories and products rank in search.
FAQ
How much does an online store for a fashion brand cost?
A custom online store starts from $25,000. The final price depends on the number of products and variants, integrations with your inventory, CRM or ERP, and whether you need a wholesale section.
Can one store serve both retail and wholesale customers?
Yes. Wholesale buyers sign in to see their own prices and minimum order quantities, while retail customers see the regular store. Orders from both channels go to one system.
Should a fashion brand choose Shopify or custom development?
Shopify suits a brand with a standard catalog that needs a fast launch. Custom Laravel development makes sense when you need wholesale logic, complex integrations or a design a theme cannot deliver. We do both and help you choose during the strategic session.
Do you run ads and social media for fashion brands?
Yes. We run Meta ads and Google search and Shopping ads for collections, sales and restocks, manage social media around each drop and design the banners. Catalog ads draw on the same product feed as the store, so sold-out items drop out of them, and every order shows which campaign brought it.