Car Dealer Websites and Platforms
A car dealer, importer or brand representative needs a website that works as a showroom and a sales desk at the same time. Buyers compare models, trims and prices online long before they visit, so the site has to show what is actually in stock, help a buyer choose a configuration and let them book a test drive or a service visit in a few taps. For importers with a dealer network, the website also has to keep every dealer's information accurate without manual copying between sites. To keep buyers hearing about new models and offers, we also run advertising and social media for dealers and importers.
What we build for automotive businesses
- Dealer websites with the model range, trims, specifications, current offers and request forms for test drives, trade-in, financing and service.
- Importer and brand platforms that combine the model range with the dealer network: a dealer locator, a page for each dealership and routing of every request to the right dealer.
- Inventory integration, where vehicles in stock come from your dealer management system or a stock file and update without manual work.
- Configurators that let a buyer pick a model, trim, color and options and send the result as a request.
- CRM integration, so every request is tracked from the first contact to the sale.
- Advertising campaigns for model launches, offers, trade-in and service: Meta ads and Google search ads with lead tracking.
- Social media management for dealers and importers: content plans, posts and stories about models, offers and service, within the manufacturer's brand guidelines. More on our social media marketing page.
- Ad banners and creatives for the website, social media, Meta and Google, in one consistent brand style.
What matters in this industry
Inventory must be current: a buyer who drives in for a car that was sold last week rarely comes back. Most model pages are opened on a phone, so photo galleries and spec tables have to load fast on mobile. Request forms should be short and match the task: a test drive needs a model and a time, service needs a vehicle and a date. Dealers work within the manufacturer's brand guidelines but still need room for their own offers and news. Local search matters too: model and dealer pages should be built to rank for searches that combine a model with a city, and be easy for AI assistants to read. We build custom on Laravel, so integrations and the admin panel follow your sales process.
Our automotive experience
- Honda Ukraine: a unified nationwide digital platform covering vehicles, motorcycles, marine and power equipment, together with the dealer network.
- Jeep Ukraine: a nationwide dealer ecosystem with real-time inventory and an interactive Wrangler configurator.
- FIAT Kharkiv: a full-service dealership platform for passenger and FIAT Professional vehicles, with real-time inventory and financing.
Services and budgets
A dealer or importer platform is usually a corporate website project ($20,000-40,000), often with CRM development for handling requests. A launch of a single model works well as a landing page (from $4,000). A strategic session costs $500, is credited toward the project and helps define the scope before any estimate.
FAQ
Can the website show our real inventory?
Yes. We connect the site to your stock source, whether it is a dealer management system, an export file or a list kept in the admin panel, and availability on the site follows it.
Can one platform serve several dealerships?
Yes. An importer platform holds the shared model range plus separate dealer pages with their own contacts, offers and stock, and sends each request to the right dealership.
Do you follow manufacturer brand guidelines?
Yes. We work within the manufacturer's rules for logos, photography and colors, and leave room for the dealer's own offers, news and service promotions.
Do you run advertising and social media for dealers?
Yes. We run Meta ads and Google search ads, manage social media for dealers and importers, and design the ad banners. Leads from ads can go into the same CRM as website requests, so you can see which campaign brings buyers.