SHTAYER's website has been live since 2020, serving both individual customers and hospitality partners purchasing in bulk. Following several years of internal development, SHTAYER invited us back with a refreshed brand identity and a clear goal: rebuild the platform to reflect it.
The website needed to reflect the company's new brand identity, and the practical reality of serving three distinct customer groups, each with different purchasing journeys and different expectations from the shopping experience: individual shoppers, interior designers sourcing for client projects, and hospitality partners placing wholesale orders.
We wrote more about designing for that kind of layered, high-value audience in Why Luxury E-commerce Breaks Every Rule of Conversion Optimization.
