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Websites for Clinics and Medical Centers

Patients choose a clinic online before they ever call it. They look at the doctors, check which services and tests are offered, find the nearest location and try to book. Many of them are anxious or in a hurry, and many read on a phone. A healthcare website has to be accurate, calm and easy to use. PERETZ builds websites for clinics, diagnostic centers, medical institutes and scientific societies, and we plan them around the path from first visit to booked appointment. To tell patients about services, doctors and new locations, we also run clinic advertising and social media.

What we build for healthcare

  • Doctor profiles with specialty, education, experience and the services each doctor provides, so patients can choose a person, not just a brand.
  • Service and diagnostics pages with a clear structure: what the service is, who it is for, how to prepare and how to book. The medical content comes from your doctors.
  • Appointment paths: a call button, a short request form or integration with the online booking system your clinic already uses, reachable from every page in one or two taps.
  • Locations and hours for multi-site clinics, with maps and directions.
  • Doctor-authored articles and an FAQ that answer common patient questions in plain language.
  • Websites for medical institutes and societies: membership, events, publications and a clear structure for a professional audience.
  • Advertising campaigns for services, check-ups and new location openings: Meta ads and Google search ads that lead to the right service page and booking. Campaigns follow the platforms' rules and local requirements for healthcare advertising, and every medical claim in an ad is approved by your doctors.
  • Social media management for clinics: a content plan, posts introducing your doctors, explanations of tests and procedures written or approved by them, and news about hours and locations. More on our social media marketing page.
  • Ad banners and creatives in the clinic's brand style, calm and factual, sized for Meta, Google and the website.

What matters in healthcare

A named doctor behind every medical text. Google and AI assistants treat health topics with extra caution and favor pages where a qualified, identifiable author stands behind the content. We set up author pages and review dates; the medical statements themselves are written or approved by your doctors, never invented by us.

Calm, readable design. Large type, good contrast and simple navigation help older patients and anyone reading under stress.

Minimal data in forms. A request form should collect only what the front desk needs to call back. Requirements such as HIPAA are agreed with your compliance team before development, and sensitive records stay in your clinic's own systems.

A consistent brand. Signage, printed materials and the website should look like one clinic, which is why we often design the brand identity alongside the site.

Our healthcare experience

These projects were built for clients outside the US, and the same approach applies to practices in the Seattle area and across the country.

  • MDC LUX: a website redesign for a diagnostic center that led to a doctor-authored content strategy. We also created the MDC-LUX brand identity.
  • Institute of Trichology: a long-term partnership spanning digital, brand and architecture, including the institute logo.
  • IFHRS: information architecture, UX/UI and custom Laravel development for an international scientific federation in hair research.
  • Medpresso brand identity and the National Trichology Symposium landing page.
  • MEDPRESSO: design and launch of banner ad campaigns for major pharmaceutical brands, including Sanofi, shown to physicians on a continuing medical education platform.

Related services

A clinic website is usually a corporate website, $20,000-40,000 depending on the number of doctors, services and integrations. Patient flows are planned in UI/UX design, and brand identity keeps the clinic consistent offline and online. SEO brings patients from local search.

FAQ

How much does a website for a clinic cost?

A corporate clinic website costs $20,000-40,000. A landing page for one service or a medical event starts at $4,000. We start with a strategic session for $500, credited toward the project.

Do you write the medical content?

No. Your doctors write or approve every medical statement. We plan the structure, edit for readability and prepare the pages for search.

Can the site connect to our booking system?

Yes. We connect the booking system your clinic uses or build a request form that goes straight to your front desk or CRM.

Can you run ads and social media for a clinic?

Yes. We run Meta ads and Google search ads for services, check-ups and new locations, manage the clinic's social media and design the ad banners. Campaigns follow the platforms' healthcare advertising rules, and your doctors approve every medical claim in an ad, just as they do on the website. Booking requests from ads go to your front desk or CRM. We also have experience advertising to physicians: on the MEDPRESSO platform we designed and ran banner campaigns for Sanofi.