A PERETZ partnership
Pearl house since 1921
We are not just creating a new digital world for a heritage brand founded in 1921. We are building it a new, one-of-a-kind digital architecture, and we do it as a partner, not a contractor.
That is how we prefer to work with every business: as colleagues and partners.
Phase 01 is live: a landing page that holds the place while the main project is being built. See the landing page →
A partnership across digital commerce, technology, marketing, business processes and digital transformation.
We did not form an opinion from a handful of familiar competitors. We studied thirty brands in the primary sample, three more to validate the structure and one reference brand. Eighteen of them could be tied to a specific architecture through technical fingerprints such as URL structure, metadata, CDN paths, payment methods and localisation formats, each finding with a recorded confidence level. How we did it.
The proposed architecture is split into layers. The domain core owns what makes the house itself: pearl attributes, selection families, market prices, orders, customers, tax logic and price-on-request rules. The storefront carries the experience and the checkout, the administration keeps content and product data close to the core, and payments, taxes, shipping, email and infrastructure stay managed services that can be replaced.
A century of history, editorial storytelling and product content have to live together across languages and markets without fighting for the same space. We treat this content architecture as a decision of its own: it matters more to the result than any single design choice.
Brand leadership, a regional business partner and an international team work across disciplines and time zones, each holding a different piece of what the house needs. That is why discovery did not end before design started: it continues alongside the work. The first launch.
The work began with strategic sessions: what the house is, what it needs to own and what its next century requires.
The first request included a CRM. Instead of picking one, we broke the business down into seven system-level requirements and studied the category.
Live: the history of the house, its philosophy, its approach to pearls and three collection directions, Classic Schoeffel, Inspiration Art and the Signature Collection.
In progress: the layered architecture, built to grow with the house, its collections and its markets.
Project updates are published in ELEMENTS.