Seven years ago, we developed the visual identity and website for Spanish jewelry house Nico Juliany. The introduction came through Nicole, a Kharkiv jewelry boutique whose catalog site we had built — Nico Juliany was one of the brand partners carried on its shelves, and the connection came directly from there.
The project was deliberately different from a typical e-commerce website. The brand was already established, and its jewelry was sold through boutiques and a network of retailers, so the website did not need to compete with physical stores or simply drive online sales. Its role was to communicate the value of the brand before a customer ever entered a boutique.
We developed the brand identity, brand book, custom typography and visual elements, and brought the entire system together in a custom Laravel website.
The central challenge was to translate the feeling of luxury, intimacy and exclusivity into a digital environment. Every detail — from typography and visual composition to navigation and interaction — was designed to reflect the precision of the jewelry itself and convey the thinking behind each piece.
In 2026, we returned to the brand to develop a new brand book and visual direction, evolving Nico Juliany's identity for its next stage while preserving the character and heritage of the jewelry house.
We wrote more about this approach in Why Luxury E-commerce Breaks Every Rule of Conversion Optimization.
We wrote more about the 2026 identity update for Nico Juliany in Nico Juliany Brand Identity 2026.
