Beauty E-commerce for Seattle Brands
A cosmetics or skincare brand sells online when the customer can pick the right shade, read the full ingredient list and be sure the product is genuine. Beauty customers compare prices across retailers and marketplaces, shop mostly from their phones and reorder the same products every few weeks. An online store for a beauty brand has to answer all of this on the product page, before the customer leaves to look for reviews somewhere else. PERETZ builds online stores for cosmetics and beauty brands in Seattle and across the US, with custom development on Laravel and a design that matches the brand. To announce launches and bring customers back for refills, we also run advertising and social media for beauty brands and distributors.
What we build for beauty retail
- Shade and product selection. Shade swatches on real photos, filters by skin type, concern and finish, and a short quiz or routine builder that leads to a ready set of products.
- Ingredients and usage. Full ingredient lists, key actives, volume, directions and warnings, stored as structured data so they stay the same in the store, on marketplaces and in search results.
- Repeat purchases. One-tap reorder from the account, reminders when a product is likely to run out, subscriptions, samples and gift sets.
- Mobile checkout. Fast pages with heavy photo and video content, a short checkout and the payment methods your customers already use.
- Professional and wholesale sales. Separate prices for salons, clinics and resellers, minimum orders and access to professional lines.
- Advertising campaigns for launches, seasonal sets and holiday gifting: Meta ads for new and returning customers, Google search ads for people looking for a specific product or shade, and separate campaigns aimed at salons and resellers.
- Social media management for brands and official distributors: a content plan, routines and application videos, launch announcements and posts that make clear where to buy the genuine product. More on our social media marketing page.
- Ad banners and creatives for launches and promotions with real shades and textures, sized for Meta, Google and the store, within the brand's guidelines.
What matters in this industry
Authenticity comes first. Counterfeit cosmetics push customers toward official stores, so the site has to show clearly who stands behind the product: the brand or official distributor, batch and expiry information where relevant, and clear delivery terms. Returns in beauty are often limited for hygiene reasons, and the policy belongs on the product page, not in the footer. Content sells too: how-to videos, routines and articles on skin and hair care bring search traffic and answer questions that would otherwise go to support. The catalog changes often with new launches, seasonal sets and promotions, so your team needs tools to update it without a developer.
Beauty projects in our portfolio
Our experience in beauty retail includes these projects:
- Skin Health: an e-commerce platform built in 4 months, fast and built around trust to address customers' concerns about counterfeit products.
- Yves Rocher: an e-commerce website for beauty retail.
- Trichcosmetics: an e-commerce website for beauty retail.
- U KNOW: an e-commerce website for a premium cosmetics brand.
How we work
A project starts with a strategic session ($500, credited toward the project), where we agree on the catalog structure, integrations and launch priorities. Then come UX/UI design, development and launch, with every stage visible in the client portal. A custom online store starts from $25,000. After launch, e-commerce SEO helps product and category pages rank in search.
FAQ
How much does an online store for a cosmetics brand cost?
A custom online store starts from $25,000. The final price depends on the size of the catalog, shade and variant logic, subscriptions, and integrations with your inventory, CRM or ERP.
How can a store show customers that products are genuine?
The site states who sells the product and on what basis, shows product data that comes from the brand, adds batch and expiry information where it matters, and keeps delivery and return terms clear on every product page.
Can we sell to salons and retail customers on the same site?
Yes. Professional buyers sign in to see their prices, minimum orders and professional lines, while retail customers see the regular store. All orders go to one system.
Do you run ads and social media for cosmetics brands?
Yes. We run Meta ads and Google search ads for launches, sets and reorders, manage social media for brands and official distributors and design the ad banners. Retail and professional audiences get separate campaigns, and orders from ads are tracked in the store, so you can see which campaign brings repeat buyers and which brings salons.