The visual identity of the Institute of Trichology was created as part of a much larger project for one of Ukraine's leading trichology institutions.
When we started working with Yulia Ovcharenko, there was no unified visual language that reflected the scale of the institution. The Institute combined clinical practice, scientific research, education and an international professional community, and we needed to create an identity capable of bringing all of these directions together.
We developed the logo, typography, color system, brand guidelines and physical communication materials, and then carried the identity into the Institute's digital ecosystem, including its website and educational projects.
The project went beyond branding and digital. Through Dezzign, our architecture and interior design studio, we also designed and built the Institute's physical clinic. The new identity was integrated directly into the architecture and interior environment, connecting the brand people saw online with the place where they experienced it in person.
You can read the fuller story behind the institution in The Story Behind Hair. The logo was therefore never an isolated graphic element. It became part of a larger system connecting the institution's identity, digital presence and physical environment.
For us, this project was about making visible what the Institute actually was: not simply a clinic, but a professional institution built around medicine, science, education and the development of trichology.
