Yevhen Borovoi
Founder | CEO
Founder & CEO of PERETZ.agency and DeZZign.com.ua. Creator of THE STRUCTURE. Engineer by training, builder by instinct, strategist by experience. I live and work across 12 countries — moving between industries, cultures, and challenges. Since 2017, I've delivered 116 projects of varying complexity — from bold startups to established brands. I've turned negative margins into +700% revenue growth in automotive and e-commerce. I'm not afraid of startups. I'm always open to a conversation with talent worth talking to.
All author articles
-
16. 08. 2026
Why Family-Owned Jewelry Stores Outgrow Their E-commerce Platform
-
14. 08. 2026
How We Design E-Commerce: From Objects to Experience
-
13. 08. 2026
What Happens to E-Commerce When a Website Stops Being a Website?
-
12. 08. 2026
Why Luxury E-commerce Breaks Every Rule of Conversion Optimization
-
09. 08. 2026
MVP Isn't a Minimal Product. It's the Cost of Entry.
-
02. 08. 2026
Every Enterprise System Started as Someone's Spreadsheet
-
01. 08. 2026
The Hidden Cost of Choosing the Wrong Architecture
-
29. 07. 2026
The Hidden Cost of Standing Still: Why Modern Businesses Lose Competitive Advantage Long Before They Notice
-
24. 07. 2026
What If You're Solving the Wrong Problem?
-
04. 07. 2026
What Twenty Years Taught Me About Building Digital Businesses
-
21. 06. 2026
Website Design for Architecture Firms: What Actually Works
-
19. 06. 2026
Business Process Automation in Kirkland: What Digitalization Actually Means (And When You Need It)
- 1
- 2