Marketing strategist and targetologist with 10+ years in digital. Co-founder of the SMM direction at PERETZ.agency. I build social media that sells — not just looks good. I've worked across defense communications, real estate, premium brands, and education. I don't do templates: every strategy starts from the business goal and ends at the result. I work with US and European markets, speak the language of data and ROI. Always open to projects where the stakes are real.
Iryna Nechaieva
Marketer | SMM Strategist | Targetologist
All author articles
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19. 08. 2026
Architecting the MVP: What Marketing Owes a Product Before Launch
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19. 08. 2026
Collaboration Strategy: Why One-Off Partnerships Don't Build Lasting Growth
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07. 08. 2026
Campaign Budget Optimization Is a Governance Decision, Not a Toggle
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28. 07. 2026
Why Your Cost Per Lead Keeps Going Up in 2026 (10 Fixes)
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27. 07. 2026
Why Your Instagram Isn't Growing in 2026 (10 Fixes)
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24. 07. 2026
Is Social Media Marketing Dead in 2026? What the Data Actually Says
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24. 07. 2026
Marketing Agency Burnout Is a Business Risk, Not Just a Personal One
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22. 07. 2026
Why "Authenticity" Became 2026's Most Overused Word — And What Actually Works Instead
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20. 07. 2026
How Long Does It Take to See Marketing Results? Why Agencies Promising Faster Are Lying to You
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19. 07. 2026
High CTR But Low Conversion Rate? Here's Why Your Ad Copy Is the Problem
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07. 07. 2026
Human-First Content Strategy: Why AI Content Is Losing the Trust War in 2026
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04. 07. 2026
What Working With a Kindergarten Taught Me About B2C Trust — And What Every Premium Brand Needs to Hear
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