Marketing strategist and targetologist with 10+ years in digital. Co-founder of the SMM direction at PERETZ.agency. I build social media that sells — not just looks good. I've worked across defense communications, real estate, premium brands, and education. I don't do templates: every strategy starts from the business goal and ends at the result. I work with US and European markets, speak the language of data and ROI. Always open to projects where the stakes are real.
Iryna Nechaieva
Marketer | SMM Strategist | Targetologist
All author articles
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19. 08. 2026
Architecting the MVP: What Marketing Owes a Product Before Launch
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19. 08. 2026
Collaboration Strategy: Why One-Off Partnerships Don't Build Lasting Growth
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11. 08. 2026
Meta Ads Learning Phase: The Compound Interest Nobody Lets Finish Compounding
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10. 08. 2026
Ad Set Budget Optimization: The "Losing" Ad Sets You Fund on Purpose
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10. 08. 2026
Daily vs Lifetime Budget in Meta Ads Is a Fixed-Cost vs Variable-Cost Decision, Not a Setting
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08. 08. 2026
Meta Quietly Rewired How It Collects Money From Advertisers in 2026
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07. 08. 2026
Your Meta Spending Limit Is a Circuit Breaker, Not a Setting
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07. 08. 2026
Campaign Budget Optimization Is a Governance Decision, Not a Toggle
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28. 07. 2026
Why Your Cost Per Lead Keeps Going Up in 2026 (10 Fixes)
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27. 07. 2026
Why Your Instagram Isn't Growing in 2026 (10 Fixes)
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24. 07. 2026
Is Social Media Marketing Dead in 2026? What the Data Actually Says
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24. 07. 2026
Marketing Agency Burnout Is a Business Risk, Not Just a Personal One