Latexfauna

Some projects begin with a brief. This one began with music.

Back in 2020–2021, we had an incredibly talented front-end developer, Oksana, working with us. She was one of those people who brought more than technical skill into the office. She brought taste, energy, and, quite often, LATEXFAUNA on the speakers. The band played in our office so often that at some point I thought: we should make them a website.

Not a standard band website, not another page with a photo, a few tracks, a tour schedule and links to social media. LATEXFAUNA had too much personality for that. So I reached out to them. They immediately said yes and sent us the materials.

Oksana and our designer started working closely on the project, trying to translate the band's particular universe, its music, humor, visuals and attitude, into a digital experience. The idea was simple: the website shouldn't just present LATEXFAUNA. It should feel like LATEXFAUNA.

That meant moving away from conventional music-site patterns and treating the entire interface as part of the band's identity. The layouts were expressive, the navigation deliberately unconventional. Typography, composition and motion became part of the experience rather than decoration around the content. We also wanted the website to become a small digital home for everything surrounding the band. Alongside the music and releases, we designed a small marketplace for merchandise and created a way for visitors to discover and purchase the band's tracks through different platforms, connecting the whole ecosystem: music, releases, merchandise, audience, platforms.

The front end was built in Vue, at a time when using Vue for a highly interactive creative website was still a fairly deliberate choice. The technology wasn't there to make the project sound modern. It was there because the design needed freedom: unusual layouts, movement, transitions and a level of interaction that would have been difficult to achieve with a conventional implementation.

The design was very well received by the band. We had the concept, the materials, the design, the front end. What we didn't have was an empty calendar.

LATEXFAUNA were constantly on the road, playing shows and dealing with everything that comes with a growing schedule. The launch was postponed several times, eventually moving toward 2022. Then the war began. The project was never officially launched.

Not every project that matters becomes a live URL. It started because Oksana played a band's music in our office. It became an attempt to build a digital experience with the same personality as that music. And although the website never received its official launch, the project captured something we still believe in: a website doesn't have to be a container for content. It can become another medium for the personality of a brand.

If someone from LATEXFAUNA is reading this, the producer, someone from the band, or anyone who remembers this project, write to me or give me a call. We still have the project. I'd genuinely love to open it again, look at it with everything that has changed since 2021, and see what we could turn it into today. The original idea was good. Now we know a lot more. Let's make something even better.
— Yevhen Borovoi, Founder, Peretz Agency

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